#Ownit

Recently Special K, a brand of cereal launched a Marketing Campaign aimed towards women and their Self Image. It is a very intimate view of the issue we women face when we look in the morning mirror; how do we feel about ourselves? When that feeling is Great, then we take that feeling and confidence with us throughout the day and the same is true when we feel HORRIBLE, we are then cranky and irritable and may have difficulty turning that frown, upside down. Our Mood not only effects those around us and the experiences we have but actually IMPACTS our lives for Better or Worse…

The reality is that it is up to us WOMEN to control our MOODS, but how do we do this? Even those of us who are well-informed about health and diet, the way in which our nutrition influences our brain power and physical wellbeing, even we struggle to maintain the balance between healthy and unhealthy; work, family, me time and community.

With all the mis-information and marketing campaigns designed to steer us and our hard-earned money into “their” (Corporations) pockets with very little regard for our health, lives and families…How do we make wise sound choices for ourselves, how do we turn off the record playing from our past and the frustration of our not where we want to be attitude, not how society and the Commercials brainwash us that we need to be like and what about our ego stroking dependency on Social Media? Let’s face it, although I commend Kelloggs for tackling Women’s Self Image, I must at the same time point out it is still a clever way of luring us ladies without educating us or even providing the “Healthy” Food that they claim…but I guess they think if they can get us to “feel” like we are doing something good and healthy for ourselves that it is the same as actually having healthy options and choosing those. So next time a company attracts you with their appeal to your struggle, remember to research their product, don’t take their highly paid Advertised Words for it.

That’s what I consider to #Ownit Protecting your health!

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In search of a Coach

COACHES in Denmark, it’s no secret that the Danish Business Market LOVES Coaching! Here you can find a coach for lifestyle, sales, styling and business development and more and everywhere, it seems they took one favorite American Title and plastered it all over. But how well does Denmark understand the definition? Given that  there is no true accreditation for coaching, it is almost as scary a territory for a consumer to navigate as chosing a Marketing and PR Firm so here are a few tips to help you read between the lines of any Coach and or Consultant.

1. What have they, themselves achieved. Just as I would never pick a Realtor who does not him or herself own property, I would surely never pick a coach who has not manifested for  themself what he or she is about to preach that they can help you achieve.

2. If the website still has the latin placeholder information from the template they are using to build their site, chances are they are an amateur. Also, are they using a Blog as their main site’s website or have they actually invested in their own business and the marketing thereof?

3. Trust yourself, if you don’t feel comfortable or get a “bad vibe” respectfully decline further contact.

4. Check references, this is so easy now-a-days in this world of Social Networking and online marketing profiles. GOOGLE them, their business and personal name.

5. Demand accountability; as a contractor in construction must deliver on contracted services so should a Coach, set realistic goals not just together with your Coach for your business but also for their accountability and the conversion their coaching will generate.

6. Look at their Shoes & Jewels! Yes, I think like this as I am obsessed with quality, luxury and fashion but truly it was something I learned long ago. Pay attention to their clothes, do they wear them well, are they tailored or messy and cheap…I am sure I don’t need to explain further why. True, all should be treated equally well, regardless of socio-economic status but should be and are, are two different things. We live in a world were money talks and it is the HNWI who make the really important decisions that impact us all. So live and breathe this concept. “It takes Money to make Money.”

7. Stretch your operating budget; find a coach willing to trade services if you are not in the position to afford their services. There are enough out there, many brand new needing both experience and references for their portfolio. This is actually true for most of your business needs, LEVERAGE is Key my Lovelies!

Lastly, where there is Vision there is Opportunity and where there is opportunity there is growth, plant your seeds today! #Evolve beyond your resources. #Never limit yourself!

I welcome your comments and of course new connections!